Privacy Policy

Last updated: June 26, 2025

This Privacy Policy describes how Choice Property Solutions Ltd ("Smart Biz Boost," "we," "us," or "our") collects, uses, and discloses your personal information when you use our website and services. This policy explains your privacy rights and how the law protects you under UK GDPR, CCPA/CPRA, and other applicable privacy laws.

Company Information

Choice Property Solutions Ltd

Interpretation and Definitions

Key Terms

  • Account: A unique account created for you to access our Service

  • Affiliate: An entity that controls, is controlled by, or under common control with us

  • Business Partner: Third parties with whom we have business relationships

  • Consumer/User/You: The individual accessing or using the Service

  • Controller: The entity that determines the purposes and means of processing personal data

  • Personal Data/Personal Information: Any information relating to an identified or identifiable individual

  • Processor: A natural or legal person who processes personal data on behalf of the controller

  • Service: Our website, applications, and related services

  • Third-Party Social Media Service: External platforms (Google, Facebook, LinkedIn, etc.) used for login or integration

Information We Collect

1. Information You Provide Directly

  • Account Information: Name, email address, phone number, company details

  • Profile Information: Professional background, preferences, settings

  • Contact Information: Mailing address, billing address

  • Payment Information: Credit card details, billing information (processed by third-party payment processors)

  • Communications: Messages, support requests, feedback

  • Marketing Preferences: Email subscription choices, communication preferences

2. Information Collected Automatically

  • Usage Data: Pages visited, time spent, click patterns, feature usage

  • Device Information: IP address, browser type, operating system, device identifiers

  • Location Data: General geographic location based on IP address

  • Analytics Data: Website performance, user behaviour patterns (via Google Analytics, Mouseflow)

  • Technical Data: Log files, cookies, web beacons, pixel tags

3. Information from Third Parties

  • Social Media Logins: Profile information from Google, Facebook, LinkedIn, Twitter, Instagram

  • Business Partners: Lead information, referral data

  • Data Brokers: Publicly available business information

  • Google Places: Business location and contact information

4. Cookies and Tracking Technologies

We use various tracking technologies as detailed in our [Cookie Policy]:

  • Essential Cookies: Website functionality and security

  • Analytics Cookies: Google Analytics, Mouseflow for usage analysis

  • Marketing Cookies: Google Ads, Facebook Ads for targeted advertising

  • Functionality Cookies: User preferences and personalisation

  • reCAPTCHA: Google's Invisible reCAPTCHA for spam protection

How We Use Your Information

We process your personal information for the following purposes:

Service Provision

  • Providing and maintaining our services

  • Creating and managing your account

  • Processing payments and transactions

  • Customer support and communication

  • Personalizing your experience

Business Operations

  • Analytics and performance monitoring

  • Security and fraud prevention

  • Legal compliance and dispute resolution

  • Business development and planning

Marketing and Communication

  • Email newsletters and updates (with consent)

  • Promotional offers and announcements

  • Remarketing and targeted advertising

  • Customer satisfaction surveys

Legal and Compliance

  • Complying with legal obligations

  • Protecting our rights and interests

  • Preventing misuse of our services

  • Responding to legal requests

Legal Bases for Processing (UK GDPR)

We process your personal data based on the following legal grounds:

  1. 1. Consent: Email marketing, non-essential cookies, and optional features

  1. 2. Contract Performance: Service delivery, payment processing, account management

  2. 3. Legitimate Interests: Analytics, security, business development, direct marketing

  3. 4. Legal Obligation: Tax records, regulatory compliance, court orders

  4. 5. Vital Interests: Emergency situations requiring immediate action

  5. 6. Public Task: Not applicable to our services

How We Share Your Information

Service Providers and Processors

  • Analytics: Google Analytics, Mouseflow

  • Payment Processing: PayPal, Stripe, other payment processors

  • Email Services: MailChimp, SendGrid, other email platforms

  • Customer Support: FreshDesk, Zendesk

  • Cloud Hosting: AWS, Google Cloud Platform

  • Security Services: Cloudflare, Google reCAPTCHA

Advertising Partners

  • Google Ads: Conversion tracking, remarketing

  • Facebook Ads: Custom audiences, lookalike audiences

  • LinkedIn Ads: Professional targeting

  • Other Ad Networks: Industry-specific advertising platforms

Business Transfers

Your information may be transferred in connection with mergers, acquisitions, or asset sales.

Legal Requirements

We may disclose information when required by law, regulation, or valid legal process.

With Your Consent

We may share information for other purposes with your explicit consent.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the UK/EEA. We ensure appropriate safeguards through:

  • Adequacy Decisions: EU Commission-approved countries

  • Standard Contractual Clauses (SCCs): For transfers to non-adequate countries

  • Binding Corporate Rules: For intra-group transfers

  • Certification Schemes: Privacy Shield successors where applicable

Specific Transfer Information

  • Google Services: US (SCCs, adequacy decisions where applicable)

  • Microsoft Services: Global (SCCs, adequacy decisions)

  • Other Providers: Various locations with appropriate safeguards

Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy:

  • Account Data: Until account deletion plus 30 days

  • Transaction Records: 7 years for tax/legal compliance

  • Marketing Data: Until unsubscribe plus reasonable retention period

  • Analytics Data: 26 months (Google Analytics default)

  • Support Tickets: 3 years for quality assurance

  • Legal Hold: Extended retention for legal proceedings

Your Privacy Rights

UK GDPR Rights

You have the following rights regarding your personal data:

  1. 1. Right of Access: Request copies of your personal data

  2. 2. Right to Rectification: Correct inaccurate personal data

  3. 3. Right to Erasure: Request deletion of your personal data

  4. 4. Right to Restrict Processing: Limit how we use your data

  5. 5. Right to Data Portability: Receive your data in a portable format

  6. 6. Right to Object: Object to processing based on legitimate interests

  7. 7. Rights Related to Automated Decision-Making: Protection from automated profiling

  8. 8. Right to Withdraw Consent: Withdraw consent at any time

Exercising Your Rights

To exercise these rights:

  • Email: [email protected]

  • Account Settings: Manage preferences in your user account

  • Unsubscribe: Use links in marketing emails

  • Response Time: We respond within 30 days of receiving requests

California Privacy Rights (CCPA/CPRA)

California Residents' Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know

  • Categories of personal information collected

  • Sources of personal information

  • Business purposes for collection

  • Categories of third parties with whom we share information

  • Specific pieces of personal information collected

Right to Delete

Request deletion of personal information we have collected about you.

Right to Correct

Request correction of inaccurate personal information.

Right to Opt-Out

  • Sale of Personal Information: We do not sell personal information

  • Sharing for Cross-Context Behavioural Advertising: Opt out of targeted advertising

  • Sensitive Personal Information: Limit use of sensitive information

Right to Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Right to Limit Use of Sensitive Personal Information

Request limits on our use of sensitive personal information.

California Consumer Requests

To exercise your CCPA/CPRA rights:

  • Toll-Free Number: +44 808 160 7444

  • Email: [email protected]

  • Verification: We may require identity verification for security

California Information Disclosures (Last 12 Months)

Category

Collected

Sources

Business Purpose

Third Parties

Identifiers

Yes

Direct, Social Media

Service, Marketing

Analytics, Email

Commercial Info

Yes

Direct, Payments

Service, Analysis

Payment Processors

Internet Activity

Yes

Automatic

Analytics, Security

Analytics Providers

Geolocation

Yes

IP Address

Security, Compliance

Security Providers

Professional Info

Yes

Direct, Social Media

Service, Marketing

CRM, Email Platforms

California Online Privacy Protection Act (CalOPPA)

  • We honour Do Not Track signals where technically feasible

  • Third-party behavioural tracking may occur as described in our Cookie Policy

  • Users can review and modify information through account settings

Cookies and Tracking Technologies

We use cookies and similar technologies as detailed in our separate [Cookie Policy]. Key information:

Cookie Categories

  • Strictly Necessary: Essential for website operation

  • Performance/Analytics: Google Analytics, Mouseflow for website improvement

  • Functionality: User preferences and personalisation

  • Targeting/Advertising: Google Ads, Facebook Ads for relevant advertising

Managing Cookies

  • Browser Settings: Configure cookie preferences in your browser

  • Cookie Banner: Manage preferences through our cookie consent tool

  • Opt-Out Tools: Use industry opt-out mechanisms for advertising

Third-Party Services

Analytics Services

Google Analytics

Mouseflow

  • Purpose: Session recording, heatmaps, user experience analysis

  • Data Collected: Mouse movements, clicks, scrolling behavior

  • Privacy Policy: https://mouseflow.com/privacy/

  • Data Processing: Anonymized and aggregated data

Email Marketing Services

MailChimp

  • Purpose: Email newsletters, marketing campaigns

  • Data Collected: Email addresses, engagement metrics

  • Privacy Policy: https://mailchimp.com/legal/privacy/

  • Compliance: GDPR-compliant data processing agreement

Advertising Services

Google Ads

  • Purpose: Online advertising, conversion tracking, remarketing

  • Data Collected: Ad interaction data, conversion events

  • Privacy Policy: https://policies.google.com/privacy

  • Controls: Ad personalization settings in Google Account

Facebook Ads

Payment Processing

PayPal

  • Purpose: Payment processing, transaction management

  • Data Collected: Payment information, transaction details

  • Privacy Policy: https://www.paypal.com/privacy

  • Security: PCI DSS compliant processing

Stripe

  • Purpose: Credit card processing, subscription management

  • Data Collected: Payment card information, billing details

  • Privacy Policy: https://stripe.com/privacy

  • Security: PCI Level 1 certified

Customer Support

FreshDesk

  • Purpose: Customer support, ticket management

  • Data Collected: Support communications, contact information

  • Privacy Policy: https://www.freshworks.com/privacy/

  • Data Processing: GDPR-compliant service agreement

Security Services

Google reCAPTCHA

  • Purpose: Spam protection, bot detection

  • Data Collected: Browser information, interaction patterns

  • Privacy Policy: https://policies.google.com/privacy

  • Type: Invisible reCAPTCHA for seamless user experience

Google Places

Security

We implement appropriate technical and organizational measures to protect your personal information:

Technical Safeguards

  • Encryption: SSL/TLS encryption for data transmission

  • Access Controls: Role-based access to personal data

  • Regular Updates: Security patches and system updates

  • Monitoring: Continuous security monitoring and threat detection

Organisational Measures

  • Staff Training: Privacy and security awareness programs

  • Data Processing Agreements: Contracts with all processors

  • Incident Response: Procedures for data breach notification

  • Regular Audits: Internal and external security assessments

Payment Security

  • PCI Compliance: Payment Card Industry standards

  • Tokenization: Secure payment token storage

  • Third-Party Processing: No direct storage of payment card data

Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we discover we have collected information from a child under 16, we will delete it promptly.

Parental Rights

  • Access: Parents can request access to their child's information

  • Deletion: Parents can request the deletion of their child's data

  • Notification: We will notify parents if we discover unauthorized collection

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. When we make material changes:

  • Notification: Email notice to registered users

  • Website Notice: Prominent notice on our website

  • Effective Date: Changes take effect 30 days after notice

  • Consent: We may request renewed consent for material changes

Contact Information

General Privacy Inquiries

Email: [email protected]

Address: Choice Property Solutions Ltd, Onyx House, 12 Phoenix Business Park, Avenue Close, Birmingham, West Midlands, England, B7 4NU

Data Protection Officer

Email: [email protected]

Address: Choice Property Solutions Ltd, Onyx House, 12 Phoenix Business Park, Avenue Close, Birmingham, West Midlands, England, B7 4NU

California Consumer Requests (CCPA/CPRA)

Toll-Free: +44 808 160 7444

Email: [email protected]

Regulatory Authorities

If you have concerns about our data practices, you can contact:

UK Information Commissioner's Office (ICO)

  • Website: https://ico.org.uk/

  • Helpline: 0303 123 1113

  • Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

California Attorney General's Office

This Privacy Policy is effective as of the date stated above and governs our collection, use, and disclosure of your personal information.

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